What is an infographic?
An infographic is a visual representation of data with minimal text. The goal of an infographic is to use striking images to communicate information quickly. An advantage to infographics is that they provide an easy to share resource that will get 5 times more views than traditional text only data communications. Here’s an actual example showing a post that had 5 times as many views with an infographic.
How do I create an infographic?
There are several websites that offer infographic templates to help jumpstart your infographic creation. Two websites that I recommend are: canva.com and easel.ly. Both offer either FREE or very affordable entry level pricing.
By using these templates you can jumpstart your infographic creation in under an hour. If you have just 3 facts or data points you’d like to communicate you should be able to create a very compelling infographic using these templates. In fact, in this 40 minute video that is value priced at just $1.99, I show you how to create your own infographic with nothing more than an idea, a theme and 3 supporting facts or data points:
Once your infographic is created use it in the first rung of your product ladder to lead your customers to more purchases following these 5 steps:
- Imagine: Focus on a Theme to inspire you
- Design: 3 steps or 3 facts to highlight
- Tools: Use pre-made infographic templates
- Construction: Use Graphical elements from Canva and Easel.ly
- Animation: Attract attention with animation
How do you make money with Infographics?
Think of an infographic as an advertisement for the additional content that you have created. If people like what you’ve created, they may want to take the next step up your product ladder to buy the next item in your content series. As an example below, the Infographic leads the reader to purchase a Video or eBook for $1.99. That then leads them to purchase your course for $9.99. Which then leads to consulting services for $99.99.
As your customer establishes trust with the quality of your content starting with a low commitment level of $1.99, each additional step up the ladder is easier for them to invest more in your higher value content.
In this video which is value priced at just $1.99, I show you how to create an infographic from scratch, which in this case is an infographic on “How to Create an Infographic that Makes Money!”:
Here is the infographic I created in the video:
You will be surprised how quickly you can create your own infographics by watching this video. Here are some other infographics I have created: